Mixtape Marketing Podcast 008: Interview With Dj Khasper Bhinks from Coast 2 Coast Mixtapes.
Interview With Dj Khasper Bhinks from Coast 2 Coast Mixtapes.
Download This Podcast Episode MP3 Here
If you are still starting off in creating your own mixtape, it is definitely a must to have an expert or someone who can guide you. This article is about my interview with DJ Khasper Bhinks, an official coast to coast DJ. Read on and find out the important things you need to know in order to succeed in your mixtape marketing.
Connect With DJ Khasper Bhinks
On Coast 2 Coast 2 Mixtapes
@DJKhasperBhinks On Twitter
Or Call 317-529-1309
Download This Podcast Episode MP3 Here
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Mentioned In This Episode
1. For an artist, what do you think they need before investing in their music (mixing beats, mixtape covers, etc.)?
The first thing they should probably need to do is have production and some rap beats of their own. Remember that it takes money to make money. Money attracts money, so you should have enough budget for your music. And also, use profanity and curse words to a healthy level.
This means, you can use curse words in your music but do not overdo it. If your mixtape has a lot of curse words in it, you may find it hard to put it in many different places online. In other words, it can make your product less marketable. Be open to networking. If people try to approach you, be open to the idea of building a good relationship with them.
2. When it comes to marketing their music and networking online, do you think people are simply not comfortable with it or too arrogant to work with anyone?
I think it’s a little bit of both. But whatever it is, you have to get over and get on with it. It is natural to get nervous to network because you care about what you do. However, at the end of the day, you don’t wanna be consumed by that nervousness or fear. You are bigger than your fear and anything you come across.
It takes a lot of failures before you succeed. If you really want to build something great, get over your fear and get on with it. Never stop thinking about tomorrow.
3. For you, what are the usual big mistakes artists commit when it comes to marketing their music?
Some of those things include making promises you don’t intend to keep. For instance, if somebody offers a collaboration with you in an investment venture, yet you don’t have any money or don’t have any plans to get money for it, then don’t make a promise to call them tomorrow or collaborate with them.
And also, when you are networking, the only network in areas that are beneficial. It is not advisable to build contacts with anybody that passes by because it is just a waste of time. Know your target audience. There is a right and wrong way to network.
4. What do you think artists should be doing for 2015?
The biggest thing is to promote their music. Some music artists don’t promote their music once it is out. They think that everybody should promote their music.
5. What are the mixtape sites you can recommend?
I recommend Audiomack.com for sure. I do recommend getting your music on Coast2CoastMixtapes.com and NerveDJsMixtapes.com. There are a lot of mixtape sites out there.
6. What do you think is the benefit of radio advertising in marketing your mixtape?
In connection to the great number of music artists who want to place their music in different places, radio can help you in planting some seeds. People say that internet radio is as valuable as FM radio. But it is not true. I definitely encourage music artists to get more involved in internet radio.
7. How do you use social media in your marketing?
I encourage artists to get involved in every aspect of social media, as much as they can. It should be at least once a day. Social media is a great way to market yourself. It works for everyone. Music artists should rely on social media in every form. Don’t be afraid of Twitter, Facebook or Instagram.
8. Can you give us an insight on how to use Instagram in creating image or branding?
Instagram is just any other social media sites. However, one mistake music artists often commit is the tendency to do networking through Instagram. It is not a great way to network. If you really want to get the best results, I encourage you to utilize Twitter and Facebook. I also recommend for artists to stop hiding behind emails and text messages. If you really are really serious, be alive and direct. Be more active. Opt for person-to-person marketing.
9. What kind of content would you like artists should create around their music?
I encourage them to do just what they say, but they should make sure that they’re being creative. Just be creative.
10. Anything you wanna say just to wrap it up?
Music artists should keep up the good work. If you wanna do better than your competition or anybody else, all you need to do is keep your word. Promote your music at least once a day. Take responsibility that your success lies in you.