Most musicians, hip-hop bloggers, rappers, and artists focus on one platform to connect with their fans and build a following to promote their music. And being all over social media can increase your reach and traffic, but it is always a good practice to keep your feet in one place for a start.
When Elon Musk took over Twitter and rebranded it as X.com, he transformed the platform into more than just a social media site—it’s now an all-in-one hub for content creation, monetization, and community building. For musicians, this shift presents massive potential to cultivate a loyal fan base and promote their music more effectively than ever before.
In 2024 and 2025, X.com has introduced several new tools tailored for creators, including Long-Form Video, which allows artists to share full-length music videos or behind-the-scenes content.
The Subscriptions Feature lets fans support their favorite musicians through exclusive content and direct interactions. Additionally, the Enhanced Algorithm Boost for Engaged Users rewards artists who consistently post and interact with their audience, increasing their visibility.
X.com {formerly Twitter} has become one of the best tools to boost music marketing online.
Aside from garnering various acknowledgments on being the best marketing tool, especially for musicians, X.com {formerly Twitter} has also helped countless newbies in the industry to build their brand.
If you're looking for a platform that can give you real-time information on music trends, popular songs or artists, then X.com is your go-to social media.
But then, how do you promote your music using X.com?
Finding Targeted Fans using Hashtags
Searching for your target audience on X.com is made easy with the use of Hashtags. You can just type in for certain keywords that you're interested in, and it will automatically show you tweets of people with the same hashtag.
Let's say you want to search for people who are interested in music, then you could type in or other popular hashtags {#HipHop, #RapMusic, #Rappers } that the music industry uses or anything that's related to what you are promoting.
You can even use hashtags that are used by famous artists, bands or any musician that you know or those cut in the same cloth as you.
Why Every Musician Needs the Blue Tick on X.com?
If you want to build a real fan base for your music on X.com, paying for the Blue Tick (X Premium) is essential. Without it, your posts get buried, and growing your audience becomes much harder.
Here’s why the Blue Tick is a must for musicians:
✅ Increased Visibility – X.com boosts posts from premium users, meaning more people see your music, links, and content.
✅ Credibility & Trust – A verified badge makes you look professional, which helps when reaching out to fans, industry contacts, and collaborators.
✅ Longer Posts & Videos – Share extended music clips, behind-the-scenes content, and announcements without character limits.
✅ Ad Revenue & Monetization – Earn money from your posts if you get enough engagement.✅ Priority in Replies & Search – Your tweets and comments show up higher, helping you connect with fans faster.
If you’re serious about growing on X.com, the Blue Tick is worth it.
How Grok on X.com Can Help Musicians Grow Their Following?
Grok, X.com’s AI-powered chatbot, can be a powerful tool for musicians looking to grow their fan base. Unlike traditional AI, Grok is designed to be engaging, witty, and interactive, making it a great way to boost engagement and attract new followers.
Here’s how musicians can use Grok:
🎵 Content Ideas – Get help brainstorming tweet ideas, music promotion strategies, and viral content to keep your audience engaged.
🎵 Automated Fan Interaction – Use Grok to respond to common fan questions, keeping your profile active 24/7.
🎵 Hashtag & Trend Suggestions – Grok can analyze trending topics, helping you jump on viral moments to increase your reach.
🎵 Better Engagement – With Grok’s witty responses, you can keep conversations flowing, making your posts more visible in the algorithm.By using Grok smartly, musicians can stay active, engage with fans, and grow their audience faster on X.com.
Examples of Content Created By Grok to help my audience which are interested in the Rap Artists KiD CuDi.
Always be on the lookout for trending topics that is related to the kind of music that you make or music keywords that is mostly used by a musically inclined group of individuals.
Oftentimes, people talk about specific topics about music. And when a lot of people become interested in this certain topic, then it becomes trending on X.com. Later on, other musicians will be using the same hashtag once they tackle that certain topic.
A good example would be that time when Ariana Grande tweeted about her Album's title as a hashtag by using #DangerousWoman. She used it to promote her single in her album for people to have something to look forward to and talk about its release.
People can easily react to this kind of posts. And as a musician, you will be able to reach your fan base and basically attract new ones.
Building A Fanbase On X.com
Now, you've finally targeted your prospect audience.
So, What's next?
Next step would be following them with the intention that they would hopefully follow you back.
Most people get disappointed during this stage, especially when they've exerted a lot of effort into looking for prospects and following them one by one.
The worst case scenario is that they've followed everyone who tweeted a hashtag with music and ended up with a lot of following but doesn't even have a handful of followers.
What a rip-off!
Not being followed back is a common dilemma for most musicians, especially the ones who are just starting out building their profile on X.com
You can follow everyone on X.com but it will not serve its purpose of promoting your music because people will not follow you back just because you followed them. Thus, you will only see what they tweet and you're not really interested in those, right?
That's why you need to focus on finding the right people.
And once you follow them, keep track of your following. Don't wait when you've already followed a thousand people and only a hundred of them followed you back.
Unfollow some of them every now and then. Besides, if they're really interested in your music they'll keep on following you though you don't follow them back.
They will even reposted your posts once you've captivated their heart.
Building A Following Automatically With Owlead.
Keep the fire burning with your followers, be it old or new.
Once you've finally followed your prospect audience, engage in small conversations, give comments, share your content and give appreciation to their tweets.
You might even get lucky and receive a follow back from a renowned musician or hip-hop blogger.
Interact with your followers, exchange ideas and ask if there's a way for you to help them because you might be onto the same page as them.
By knowing each other's thoughts, you'd be able to communicate with them more, musician to musician.
All these music promotion tasks can be made simpler using narrow.io
You could even do collaborations to help each other grow your followers on Twitter.
Try to reach out to well-known music personalities as well as hip-hop bloggers, beat makers or anyone that shares the same passion with you. Tap them and ask for help and ideas as well.
But remember...
Always be mindful of keeping boundaries and approaching them with your utmost respect and professionalism.
Don't just mention them with different links that lead to various websites that you want to promote or your own site with merchandise that you want to sell.
Honestly, music promotion using X.com should be done right just as with email marketing and guest blogging.
Messaging them directly with links leading to your website can irritate them, and you'll just end up being reported. Now, that is not what we want to happen.
Build connections and ask for permission when you want to share something. You could always DM them if you want to ask a favor. And, that way you won't look too desperate because mentioning people, though their not really interested, is a total turn-off in X.com.
Tools To Build Your Following On Twitter
What you've read and watched above are just the basic steps to know how to use X.com for musicians to promote their music.
X.com gives you tons of other ways to help you grow your brand and get the followers who will then become your future fans. Fans who will help you promote your music as well
Again, you want to build and establish your music's brand first.
Focusing on one goal at a time and not being a servant of two masters can ultimately lead you to high-quality results. Meaning, true followers are people who admire your music, people who inspire you, and people who are interested in your music. People who you actually want to be in your circle.
Secondly, you can always expand.
Once you've mastered promoting your music on one social media platform, then you can reach out to other potential fans who will appreciate and admire your music using a different social network site. It would be a good idea to take advantage of third-party apps so you can automate numerous tasks and instantly connect one social media account to another.
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 | There's also a scheduling tool like Buffer that can save a lot of time with your Twitter account by setting up scheduling plans for you. |
 | And, there's IFTTT which allows you to automate actions for different platforms. With IFTTT recipes, you can connect Buffer and your Twitter account. |
Using traditional methods can help you connect your existing followers from X.com, for example, to Facebook or Youtube by informing them that you have accounts on those various social media sites.That way, it's easier for you to manage your social media sites. You don't need to worry and aggressively put in too much effort on promoting your new accounts on those social media websites.
Maximizing X.com's Resources
X.com is definitely a very tough contender to other social media platforms when it comes to promoting music.
With the right mix of attitude and strategy, you can conquer X.com community and turn it into your most effective music marketing platform.
It beats Facebook in a number of ways when it comes to music promotion.
X.com provides a wider range of opportunities.
A defining example is how Twitter thumps Facebook when it comes to its reach. As we know, Facebook has limited its users to use Facebook's certain features like freely promoting music through their post and sharing of links. Thus, cutting possibilities of connecting with targeted followers and audience.
X.com allows your followers to see all your post. And each time your followers retweet on X.com, it reaches their followers as well. Unlike Facebook, that doesn't really promote your post unless you boost your posts, use Facebook's Ads manager and power editors (for advanced users only and soon to be merged with Ads manager).
This Facebook update has increased the number of restrictions once you place your music content. Facebook has implemented stricter demotions for pages and/or musicians who use engagement bait tactics.
To promote your music using Facebook, you need to boost your posts and pay a certain amount for the kind of Ad placement you want. It could be narrowing your target to get realistic reach through choosing the right demographics. Or, how much control you want on the visibility of your post.
For instance, you have over a thousand followers on Facebook but it doesn't mean that all of them will see your post. Unlike on Twitter, every follower that you have can potentially see your tweets about what you’ve currently been working on or updates on your latest song cover, recordings, videos and basically anything you share.
X.com Analytics
You can monitor your Twitter's activity through Twitter Analytics which allows you to visit your account home to check certain statistics like showing you your top-performing tweets.
Know exactly how many times X.com users have seen, retweeted, liked and replied to each of your Post through the activity dashboard. You can track your follower growth over time and learn more about your followers’ interests and demographics through X.com audience insight dashboard.
Don't be too open and leave some mystery for your followers to be more interested in you.
Twitter lets you build and establish an interpersonal relationship with your followers or fans. You can engage with X.com communities that share the same interests and other musicians that like the same music and who are inspired by your music.
Using X.com search even lets you engage in conversations. With hashtags, you can look for people with the same persona as you and create social interactions with them.
X.com allows you to send pitchy micro-messages to your current and potential audience at any time of the day or night, with little or no objection to why and when you're sending it. These messages will allow you to start a conversation with your audience through your comments, sharing your opinion about their music update and interacting with them on a deeper level.
Being able to connect with people right away is another driving factor why Twitter is a platform that's more conducive to music marketing.
X.com does not only thrive on the concept of communicating in real-time but reaching through a huge demographic and letting you start conversations with your potential fans and followers through discussions about latest music trends and popular artists or bands.
Responding to your followers immediately and engaging with them is easier on X.com because this extraordinary platform lets you catch up on latest discussions and trending topics like new music, news on concert schedules of your favorite bands and artists.
X.com gives you instant grip to people who have similar music interest to you and doesn't restrain you on your continual pursuit of conversing with your potential audience or fan. And eventually, leading them to follow and support your music.
Isn't it convenient? Being up to date with your followers and people in the same pool as you? Yes, it really is such a powerful tool in promoting your music because it does not only let you engage in real-time but it also lets you connect with your prospective audience and future fans.
These are just few of X.com amazing features that will give you numerous ways to promote your music.
Other platforms can work too, but in terms of realizing real-time growth and attracting genuine followers, X.com helps you achieve your goals. With the right strategy, X.com overthrows other social network sites when it comes to promoting your music online.
Using website X.com cards
X.com has become a widespread platform for musicians to grow their followers and reach new and real fan base and also foster relationships with newly acquired followers and attracted fans.
As you promote your music on Twitter, finding the right targeted following is crucial because this will determine the results of your efforts.
Look for people who want to listen to your music and not just randomly follows anyone and tapping them, hoping to be followed back. You will just be wasting your precious time if you do that because following everyone will not just give you fake followers but will create negative signals to your potential audience.
Well, another brilliant way to make use of X.com as your music promotion tool is to use X.com cards.
No clue?
Twitter cards hold the URL of the website that you want your audience to check out. It is basically how you want the content that you are promoting will appear within tweets. The idea behind arming your website with X.com Cards code is to provide exposure and some more content as you tweet.
To get a better understanding about X.com cards, here's a teaser explainer video I've made for you.
Using X.com Video
There are just so much trends rampaging on the internet today and video contents are only one of the major reasons behind the rampage
So don't even think twice taking advantage of Twitter's video feature to make a buzz on Twitter. Sharing your music and beat through Twitter video is a brilliant online music promotion tactic.
Using X.com lists
To put it simply, X.com List is a composition of X.com users grouped according to their tweets. The number of lists that every X.com account can have is no more than 20.
By the way, targeting your tweets is not what the lists are for but instead for READING tweets.
Making a lists of people that you follow as well as those that you did not can just really save you from a headache of having to and getting overwhelmed with so many tweets.
There are lists that other X.com users have made that you can keep track of by subscribing or following. You can have a lists of bands, record stores, booking agents, managers, your fans, fellow artists, and etc.
NOTE: Lists aren't configured as private because they're automatically set to public. Just to be on the safe side in the future, avoid making a list of "International Dummies" and adding potential music reviewers in there.
This is a video series I did on Youtube, that I am now sharing with my podcast audience where you can learn how to promote your music on X.com {Formally Known As Twitter},
I will also fill you in on why you should use X.com over Facebook when you are marketing your music. Here I will show you the quicker benefits that come with marketing your music with Twitter.
So what is X.com {Formally Known As Twitter} and how can it help me promote my music? X.com is described as a microblogging platform.
I like this explanation the best. So musicians like to use it as a broadcasting medium or people like to use it as a networking social tool.
When Twitter {Now X.com} launched in 2006 it went under some drastic growth.
There are so many different niches of people on here that are interested in hip hop music and are listening to hip hop music from created by your idols.
So this means that there is a hungry audience for hip hop music on here waiting for the next hip hop artist to break or the latest mixtape to drop.
So off the bat, we know there is target market here on X.com to promote our music too.
Why start with X.com to promote your music over the other social channels?
This is one of the first music marketing strategies for rappers. Having your own website is like building your own home.
A Website Is Basecamp.Yes, you will need social networking websites to help promote your music as well.
But I fear that too many rappers abandon their own websites because social networking websites appear FREE.
You don’t own or control your Facebook Page.
It belongs to Facebook.You are just allowed to use your Facebook page. Myspace is always the example people use to prove that Social Networking Sites can lose their appeal.
The main goal with all your social networks should be to bring your audience back to a social hub where the focus 100% on your music.
Musicians should always be building their
newsletters and email lists.
Another reason I urge musicians not to use
Facebook first is due to the Fact that you have to build a following first before you can get any traction on Facebook.
Every time you have to either steal your followers from other social sites and bring them to your Facebook or you have to pay Facebook to advertise your artist Fan Page.
Facebook always finds some way of funneling you down the path paying them to progress. #musicmarketing
What Makes X.com Any Different ? GOOD QUESTION !
From my experience with X.com I feel due to its more open nature and much more social experience, it feels like one giant forum with many different conversations.
I remember on some music business podcast someone said “X.com is Giant Cocktail Party” with many different conversations happening at one time.
You just need to find the fans of the genres of music you like and start diving into conversations right here.
Where it is much more socially acceptable to start discussions or partake in discussions on X.com.
How to find music related discussions on X.com?
Start using the hashtags that people in your music niche would use when they are promoting their music.
#hiphop #mixtape #datpiff #dropamixtape #newsong #singer
These hashtag give you the ability to locate other fans that have a similar taste in music that you create.
These are they type of people that you want to get as fans to follow
your X.com account back.
Then after you have built up a sizeable following of X.com fans, just start micro blogging or start creating conversations that people will join in too.
How can I build a fanbase on X.com in a quicker time frame?
A fast method for building an audience on X is to use the follow for follow method with similar targeted people that are likely to listen to your music and engage with your content.
When you start following these targeted people on X a certain percentage of them will follow you back.
This method works on X much more effectively as it more socially accepted for random people follow each other, where with Facebook I already mentioned that it’s a tad bit too personal now follow people you don’t.
The follow for follow method on X is the easiest place for musicians to build a targeted audience.
This method for building a music fan’s base only works if you are super specific with the types of people that you want to attract.
It's pointless to start following random people that have no interest in hip hop music or the genre of music that create.
The people you follow in the follow to follow method have to be hyper-target people so make
sure to build a persona of your ideal fan. Then you need to start following people that are similar to that persona on X.com.
Powerful Tools to Grow Your Music Fan Base on X.com – Faster Than Ever!
SOCIAL CALL TO ACTION TRAFFIC JACKER
This has to be one of the coolest tools out there on the web.
Sniply enables you to create a little pop up message to be added to any link you send out on social media.
This tool is great for promoting new mixtapes , free beats , squeeze pages and building a following on social media.Watch My Video Tutorial For More Information
HYPEDITT FAN GATES AND CONTENT LOCKERS
Hypeddit’s download gates allow you to exchange free music, sample packs, or exclusive content for a follow, repost, or like on X.com.
Building a following on X.com (formerly Twitter) using download gates, fan gates, and social content lockers from Hypeddit is a powerful strategy for musicians and content creators looking to grow their audience.
Leverage Download Gates & Fan Gates
This ensures that every person who downloads your track also engages with your profile, helping you build a larger audience. Fan gates work similarly but allow for more customization, such as requiring users to retweet or comment before accessing your content.
Use Social Content Lockers
With social content lockers, you can restrict access to premium content—such as behind-the-scenes footage, tutorials, or VIP music drops—until users follow you on X.com or engage with your posts. This method ensures consistent interaction, which improves your visibility in X’s algorithm.
Combine with Engaging Content
While download gates bring in new followers, you must keep them engaged. Post valuable content like behind-the-scenes videos, memes, music industry insights, and polls. Use pinned tweets to highlight your gated content and encourage new visitors to engage.
Promote Your Gates Everywhere
Share your Hypeddit links in X.com posts, bio, YouTube descriptions, Instagram Stories, and email newsletters to drive more traffic.
By integrating Hypeddit’s tools with a solid content strategy, you can grow an engaged and loyal following on X.com.
x.com is a big place. How do I shift through the noise to find the the right music fans ?
One of my favourite features of is the advanced search feature. Very few musicians actually use this to it’s full potential.
This will narrow your search down for the right music genre fans, help you find hashtags that you ideal fans use and help you laser target your conversations with the right people.So if we use J Cole fans as an example.
If you make rap music similar to that of J Cole, and you want to find similar people that are fans of J Cole, try and put yourself in the mindset of that fan.
- What are the words people would use in their Post about J Cole’s music?
“I love J Cole’s New Album”Listening to J Cole on {Itunes, Spotify , Soundcloud etc}
My favorite J Cole Song is …...
What are the words that J Cole fans would put their biographies on X.com (formerly Twitter)?
J Cole
Coleworld
Listening to J Cole
Favourite J Cole Album
Biggest J Cole Fan
What hashtags would J Cole’s Fans use in Tweets about his music?
#coleword #jcole #listeningtojcole #newjcolealbum
These lists can be endless. You just need to sit down and think of musicians that make similar music to the music you make.
Once you have established who your audience, then it’s much easier to find them on Twitter. Now you can attract them to your music and incorporate them into your music marketing strategy on Twitter.
I understand that this seems like a lot of work for any musician to do.
- What are the words people would use in their Post about J Cole’s music?
Using X.com As Music Networking Tool With Music Blogs?
X.com, in my opinion, is an amazing tool to help you network with the right blogs in your music niche.
These blogs have huge audiences and are super influential{ I have a blog post here on how to get featured on rap blog read more here. }
When you learn how to interact with the top music bloggers in your niche, and you find ways to get into their sphere of influence {get chatting to them on X.com}, they will be naturally curious about what music you make.
DON’T SPAM MUSIC BLOGGERS ON X.com !!!!!!
Just by joining in their conversations is enough to get in front of them and the audience that is also taking part in the discussion.
It’s not the easiest form of music promotion.
Networking with music bloggers is hard work and very time-consuming.
But you have to think about longer term goals.
If you network with hip hop blogger and the have influence on major rap blogs, the potential reward is worth the wait.
Influence Is Earned…..
One of biggest mistakes musicians make with marketing their music on X.com is the level of SPAM.Send unsolicited links of your music to any music blogger is a super waste of time and nobody takes spammers seriously.I am not saying I am perfect, back the day I will hold my hand up and say that I made these mistakes when I started off with Myspace.com.And at that time it got me absolutely nowhere.Using other people's influence to promote your music is GROWTH HACKING 101 {AND BOOTSTRAPPING 101}
Why Do So Many Industry Rap Artists Collaborate With One Another?
The simple answer is value exchange!
Rapper X has Influence e.g. Large Fan Base, Connections, Marketing Team
Rapper Y has a hit song ready to launch.
Rapper X + Rapper Y = Collab + Value Exchange + Success
Using other people's influence is the fundamentals of any business.
Even though Real Estate agents compete with one another, from time to time they will merge for the greater good of both companies.
Sometimes you just have to get burned to know not what to do.
So hopefully some of the musicians reading this blog post that want to learn how to promote their music with X.com (formerly Twitter), will learn from the mistakes that I made.
I really hope they do more productive music promotion with their time on this social platform.
How The Hell Can I Find All These
Hip Hop Blogs And Rap Music Bloggers?
If you subscribe to my blog I give all my subscribers my hip hop blogs cheat sheet which is a list of 700+ rap blogs.
This list has detailed information on rap blogs and the links to their social profiles.
This is one of my golden nuggets that I give out my blog to my subscribers. I can be very hard grunt work trying to do all of this on your own.
So I would strong urge musicians to get help with any influencer outreach.
Not every music blogger is going to reach out with open arms even if you follow the rules.
Plus most musicians will take it to heart when they are ignored or turned down.
This is the main reason I urge you to hire help with influencer out in your music marketing efforts on X.com (formerly Twitter)
Hiring short term help from sites like Upwork and Freelancer or Fiverr.com, you will gain that person's outreach experience, and they don’t have any emotional attachment to the music.
So they will just move on until the find influential music bloggers on Twitter that will work with you.
These include trying to network with the big rap music blog’s like 2 Dope Boyz, Uproxx, DJ Booth, Stop The Breaks and DIY CD Baby.
The DM feature {DIRECT MESSAGE} has to be one most misunderstood tools on X.com.
So many musicians use this tool for blatant spam use.
Any the DM feature is an amazing conversation starting tool with new fans of your music and influential people that follow you.You can see that musicians you fill it with thousands of links and for spam purposes.
When you send new followers a link to your music right of the bat on X.com in a DM you basically tell your new follower that you have no interest engaging with them and you just want them to listen to your music.
This is a shitty and a lazy way of introducing yourself to new fans.You wouldn’t just walk up to people in a music conference or music event and just say these words to strangers in the real world.
Then why do the same thing on X.com (formerly Twitter)
Start using the DM feature as an Icebreaker. In fact, I have a video called the Ice breaker method where you can learn how I use the DM feature as a conversational starter in my music marketing efforts on X.com (formerly Twitter).
The main way I use the DM feature to promote my music is like using it as a private social email. So my business with new fans or up and coming rappers isn’t pasted all over X.com (formerly Twitter)
Sometimes people like to be more open with discussions in a more discreet way and the DM feature gives you this ability.
The main point to take with the DM feature is to try and act a little more professional and think of the way you would like to be approached on X.com.Behind most X.com profiles are people typing so speak to them as if you speaking people in the real world.
This will be a 3 part series on the mixtape marketing podcast so tune in for more information on how to useX.com (formerly Twitter) to market your music.
Also make sure that you check out the X.com (formerly Twitter)music marketing machines course and the free Twitter music marketing course to help you find the right tools to help with your music promotion on Twitter.
