MIXTAPE MARKETING PODCAST EPISODE #20
In this episode of the mixtape marketing podcast I speak about finding targeted followers on Twitter.
This is a continuation of the Twitter music marketing series where I show you some of my best tips to help grow your Twitter fan base so that in the future you can use Twitter as a driving force to promote your mixtapes online.
In this specific episode, I stress the need for doing so good research to find the right type of fans for your Twitter profile.
By targeting the right type of fans now you will get the right response from the audience you build over time.
If you just start targeting every Tom Dick and Harry on Twitter you won’t get the right fan base. Then most of these people will just turn a deaf ear to your music when you drop your mixtapes.
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Look for inspiration from sucessfulL musicians on TWITTER
Take a look at the followers that Kid Cudi has and see how you can create content to attract similar followers.You can also use the follow for follow method. By following some of Kid Cudi's follower's.
Start using tools like Social Quant, Crowdfire App, and the Google Chrome extension Twitter mass follow and unfollow.You can also check out the tweets that most of his followers do. and that use specific hashtags.Some followers of these influences tend to use these hashtags time and time again.
Like when I try to attract at rap artists to my Twitter profile I tend to use Common hashtags like that off #mixtape, #DatPiff new album new single.
Using the advanced Twitter search on Twitter you can find fans that are the identical match of the persona's that you want to attract as a following on Twitter.
The more specific you are with your targeting on Twitter, the better it will be when you need Twitter to help you market your music on this social platform.
Twitter is one of the easiest ways to set up a social media platform and build a following in a quick succession of time.
USE THE RESOURCES YOU HAVE ALREADY TO
PROMOTE YOUR TWITTER PROFILE?
So to start off with Targeting the right followers for your Twitter profile, use the tools, and resources that you have already.
Like That Of Your Website …..
If you have been listening to Mixtape Marketing Podcast for a while now you already know how important have your own website is.Your website is the focal point of your music marketing online.
This is where your fan base comes and has their sole focus on you and your music.If you place your music career in a site that you don’t own or control you leave yourself open for disaster.What if that site shuts down?
What if that site changes and now you have to pay top dollar to use it ?What if they change the design for advertising purposes?These are some of the potential pitfalls that can happen to sites that you don’t own or control.
Sometimes I see artists release their mixtapes on Datpiff or hotnewhiphop.com and your new potential fans are distracted by all the other mixtapes on these sites.
Potential fans have a very short attention span.When you send new people from your social sites to these sites they will lose focus on you and your music.
So by sending your new fans to your own website, you can start adding specific calls to action like Twitter Follow Buttons in specific areas of your website.
When people come to the site to download your music you can place Tweet buttons or Twitter follower buttons right next to the music players.People are lazy !!!You need to spell it out to people what you need them to do.
So make the follow buttons clear and how to follow your music career on Twitter.
It's fine to use mixtape sites. Just don't place your music career in a site that you don't own or control. #mixtape
How To Start A Website
This is one of the first music marketing strategies for rappers. Having your own website is like building your own home.
A Website Is Basecamp.Yes, you will need social networking websites to help promote your music as well.
But I fear that too many rappers abandon their own websites because social networking websites appear FREE.
You don’t own or control your Facebook Page.
It belongs to Facebook.You are just allowed to use your Facebook page. Myspace is always the example people use to prove that Social Networking Sites can lose their appeal.
INCENTIVISE NEW FANS TO FOLLOW YOU ON TWITTER !
SOCIAL LOCKER FOR WORDPRESS
One of my most effective ways to grow my Twitter following is by using pay to download tools.
I do this by using a tool called social locker. It’s a simple WordPress plugin that I add to my website.
Here I place my music behind a social paywall.
In order to download my beats , music , mixtapes etc. new fans have to follow my music producer profile on Twitter to unlock the free download link.
Social Locker is one my favorite tools to help build my audience in multiple platforms. I also can get my new fans to share specific tweets that I have crafted with their followers.
So I could also get them to share my Twitter profile with their followers.The are other platforms that can do this too.
HYPEDITT FAN GATES
Hypeditt is a platform that specifically does social content locking with music. But this is a website platform so you have to send people to your Hypeditt page.
Hypeditt allows you to create fan gates to allow downloads of your music so that fans have to follow you back on Twitter, Facebook , Soundcloud Or Youtube.
Hypeditt understands that when musicians are starting off they don’t have a ton of money, so they allow you to try out Hypeditt for free here.
I've spoken about Sniply many times on my blog. Sniply is a specific call to action button that placed on links that you share on social media.
Sniply is a very useful and simple tool to use.Once you sign up for Sniply gives you a specific link that you can create a call to action on any website link you share on social media.If you go to my Twitter account now I'm clicking any of the links that I share on my Twitter profile you will see how I use Snip.ly in action.
With the content that I share on my Twitter profile the links that go to certain specific websites have my Call To Action on every one of these sites.
These are sites that I think my following will enjoy and they will actually learn some music marketing tips from.You don't need To share music marketing tips. I just do this because my following on Twitter finds these tips interesting.
You need to find specific ways and content that your audience will enjoy on Twitter and then use it the call to action button links to promote your Twitter account on any piece of content that you share on Twitter.
I have a specific tutorial here in this video to show you how to use Sniply to your advantage it's one of my most favourite tools and I use it every day and my music marketing and I feel that you guys can really benefit by using Sniply to promote your Twitter account.
This sounds more complicated than it actually is. If you follow the simple instructions in the video above you will learn how to use Sniply to grow your fan base on Twitter.
How to build your twitter fan base using email newsletters?
I am sure you guys are sick of me mentioning your email marketing for musicians in nearly every blog post.But I feel that an email is is one of the easiest ways to get your fans to do something for you.
So if you have a call to action link "Follow Me On Twitter" your fans are more likely to do this.
This is because of the connection they have with you via email.
Because of the noise that you find with social media, it can get a bit hard to get people to listen to you at the very start.So I've always told all of my fans and my listeners to create an email list from the start.
Email isn't as competitive and it is a little bit more personal compared to social media.Your fans are more likely to take action on anything that you ask them.
People are more protective of their email. Not every fan gives out their email address very willingly.Most people only sign up to newsletters of bands and artists that I actually want to hear about.
So if you have built an email list already, this is the perfect way to get your email list to follow you on your specific social media channels like that of Twitter.
I will create specific courses on how you can target your email lists using Twitter ads. This the much cheaper method of advertising on Twitter and it's a specific targeting method of targeting fans that are more likely going to be interested in the music that you make and share on Twitter.
Best thing with about email newsletters for music artists, any time that you actually want to share new contents new music new videos or anything interesting in your music career with your fanbase, you can add call the actions to your fans each time reminding them to follow your Twitter profile.Not every fan will follow you from the get go.
Each time that you create a new piece of content you are reminding your fans to follow you on Twitter.
It is said online that it takes 7 interactions for a potential fan to actually follow you are to take action with purchasing your music or anything like that so by creating a newsletter and reminding them over and over again when you create a new contents to follow you.
The keys to building a true following on Twitter is by creating a trust flow between you and your potential fan.
The closer you get to the fan by creating newsletters, social media content and music videos, and content around your music, the more likely your fan will trust you and become an avid follower on Twitter. Most musicians don't create a real profile on Twitter.
They follow vanity rules on buying Twitter followers. This will never help you promote your music. It might look on the surface like it's real but fake followers on Twitter will take any notice of the music.
Remember un-targeted Twitter fans are a waste of time.If you want your Twitter fans to buy your music, your merchandise, your concert tickets etc, you need to create a targeted following of people that are familiar with you and trust you.Trust is the new currency online.
The more trust you build with your fanbase the more likely they are going to support your music career and following you on your social media channels.
The main goals and I wanted to take from this mixtape marketing podcast about promoting your music on Twitter is to make sure that you have a targeted following in the first place.
The more likely you have a targeted following the more likely people will actually take action on your music and your Twitter profile.
GOLDEN NUGGET TIP
This is one of my best ways to promote my Twitter account. When fans sign up to my newsletter this is the best time to get them to follow me on a specific social media channel.
I usually place social media buttons right on this page right after they sign up to my newsletter because they're more likely to continue to take action with me at this point .
If you subscribe to my newsletter you can see this in play. Once people have signed up to my newsletter they get taken to a specific landing page with specific call to actions.
Like download my free music that I give away, and to subscribe to my social media channels like that of Twitter Facebook and YouTube.
By creating a specific thank you page for my newsletter followers I can create a video with a call to action as well to get them to follow me back on Twitter.
I could also place a content Locker here for additional downloads that I had to be this specific thank you page.You can see that the control like have over the direction I want my followers to take when I control my own website.
It goes back to the first point that I mentioned with the importance of having a website.
Daniel Hartnett The Corporatethief Beats
how musicians can use their other social media channels to grow their twitter profile?
- Don't stop with just Twitter.Use your other social media channels to help you promote your Twitter account. If you have a YouTube channel and you create specific vlogs about your music, ask your fans to follow you on Twitter.
- You can also place links to your social channels like Twitter in the descriptions on certain social media channels like YouTube and Facebook.
- If you were making videos for social networking channels like Facebook and YouTube, you can also create chopped up versions of these videos for Twitter.
- So when you create videos for YouTube and Facebook go back into your video editing tools and specifically tailored those videos and sections that are specifically for Twitter.
- Twitter users 2 minutes and 20 seconds per video of these are good snippets to create for your music.So when your fans are asking you questions about your music on Twitter it's a good way to create a video response back to them.
- This is one of the best ways to create engagement again for Twitter and your fans will see that you're actually engaging with other people which makes you more approachable, which makes you want to be followed by these new fans.
- A good example of this is to take a look at some of the leaders in your music industry like bands and hip-hop artist that you actually follow see how they actually engage with their fans and how they build rapport on Twitter with their music fan base.
Influence Is Earned…..
One of biggest mistakes musicians make with marketing their music on Twitter is the level of SPAM.Send unsolicited links of your music to any music blogger is a super waste of time and nobody takes spammers seriously.
I am not saying I am perfect, back the day I will hold my hand up and say that I made these mistakes when I started off with Myspace.com.And at that time it got me absolutely nowhere.
Using other people's influence to promote your music is GROWTH HACKING 101 {AND BOOTSTRAPPING 101}
