MIXTAPE MARKETING PODCAST EPISODE 31
This is the last part in the three part series on how to get featured on hip hop blogs. If you haven’t read the last two blogs, go ahead and read those before this one because I covered a bunch of stuff that I’ll talk about here, because they are going to be very helpful to you.
Check my website whenever you need to download something or even look through the video courses I mentioned and
will mention in future blogs.
Last time, I talked about how to pitch yourself in the first e-mail to be sent to bloggers and what to do when they don’t respond back immediately. I also told you guys about a little tool that is a lot of help when it comes to the e-mails you already sent. Make sure to read our monster music marketing guide here.
I also tell you guys about what a press pack is and why it’s necessary if you want to be featured on blogs and how to make one with the help of other people, through means of hiring help online, and through a website I use called Canva.com.
Now that I summarised a bit of the last blog, let’s continue on with the last part of this series to get the ball rolling and your name in blogs.
Another good blog post you should check out is our music distribution guide post. Read more about music distribution here.
Visit Previous Posts
Building rapport / building connection
Building rapport/ connection with the blog writer/ blog owner is a big advantage in getting yourself a feature on their blog. One way to do this is by interacting with them through social media.
Whenever they make posts on whatever social media they have, be sure to be there and like it, comment on it and maybe even have some friendly banter.
It’s a good way to stay fresh in their minds without having to resort to spamming them through e- mails and multiple messages. Also, remember that when you do decide to send them an e-mail, make sure to follow the rules I set out on the second part of these series.
A quick reminder: Use a premade or saved template that is straight to the point and tells them who you are and what you do, along with the purpose of your e-mail. Never add any links to the first e-mail, as it is more acceptable to add a single link in the follow up one.
The Corporatethief Beats / Blogger / Beat Maker
Also, make sure you’re contacting the right person when you decide to send an e-mail. You wouldn’t want to be sending one to who you thought was the content writer but is actually a fashion or make-up blog.
You can usually find their contact information at the bottom of their website or through their “About Us” pages, so always check and assure that you’re in the right place, talking to the right person.
Outreach / Marketing
Now, outreaching or marketing can be a very straining thing psychically, emotionally, and mentally.
It’s difficult, especially when you get rejected or even ignored by these blogs. If you send out ten, twenty e-mails in a day and only get two or three to respond back after a few days, it’s very demotivating; to the point where you’d end up giving up in it and not going back to marketing.
Which is why it’s better to hire help in this case. I already talked about hiring help to create a press pack in the previous blog, but this time you’re going to be hiring help for marketing. The sites I visit when I want to outsource my work is Fiverr, Upwork, and a lot more.
Remember that you’ll need to take your time when you want to outsource your work.
You’d want to spend your money in the right place so always make sure to double check who you’re hiring so that you don’t waste your money and time in waiting for below average work.
It’s always a good idea to check their feedback from previous employers so you know what you’re getting for your money. I was, at first, afraid of outsourcing my work, because I thought that I would just be wasting money for nothing.
But as time went on, I spent more and more time on things that weren’t important and had less time for the important parts of my career.
Think about what’s more important in your life, and focus on those while giving others something to work on, with the appropriate payment that you both agree to. If you don’t have the money to outsource your work, it’s fine. Not everything needs to be done by other people. Creating beats, editing podcasts, shooting videos: these are things that you should be
doing on your own, or at the very least, have majority in creating.
So once you’ve hired someone to do the marketing side of your business, then you can relax, right?
Wrong! You can’t put up your feet at this crucial moment. Yes, you may have been featured but that doesn’t mean it’s the end of the road for you. This is the part where you should show these bloggers that you have been featured on hip hop blogs you that you’re serious in what
you do and what you create.
Not Into The Idea Of Hiring?
Then At Least LIGHTEN The Workload
With These MUSIC PROMOTION TOOLS
Sending Traffic To The Blog
Now, since you’ve gotten featured, what else do you need to do to get more out of it? Is there any way to get a great response within the first forty eight hours?
One way to do that is to send the link to your featured article to your e-mail list. If they’re still there and respond back, they’ll be sure to click the link and read about the blog with you in it, sending traffic to the blogger’s website and showing them that you have a great strategy and amazing followers.
Another way is to promote it on social media. Facebook, Twitter, Instagram, and even YouTube are great platforms when you think of advertising your blog. For Facebook, you can shell out a few dollars to boost your advertisement about the blog you’re in, as well as sending them to the blogger’s website and as well as yours.
You can post a video on Twitter and YouTube talking about how you were featured in x blog and are grateful that y person accepted your request to feature you, giving them a good image and a boost to their reputation.
Now with Instagram, you can either post a video or a simple image with your face on it along with the title of the blog. Image posts/ advertisements tend to work better than video ones.
I don’t know, but that’s what worked best for me. Maybe it might not work for you, and that’s fine. Do what’s best for you, it might even work with some of the tricks I talked about.
Learn About Music Marketing On Instagram
That’s all for this blog series. I hope that these blogs have helped you get featured on blogs that you’ve contacted and maybe you’ve even made some friends along the way. Make sure to check my website for the necessary tools that I mentioned within these three blog posts because they’re going to be very helpful in the long run.
Tune in next time for more tips and tricks in the Music Marketing Podcast.